A 90-Day Digital Funnel to Add $166K+ and Push RBP VBS Sales Past $1 Million
Prepared for Regular Baptist Press by The A Group
💡 Big Promise
In just 90 days, this plan will position Junkyard Redemption 2026 to become RBP's most successful VBS launch in a decade
—adding $166,000+ in new revenue, generating 300 new or reactivated churches, and building RBP's own first-party marketing list so future VBS campaigns cost less and convert faster.
Executive Summary
RBP's VBS program has a loyal base but limited digital reach. The opportunity: move from a print-driven sales model to a measurable, scalable acquisition system.
This growth plan uses one focused Meta campaign and a video-driven landing-page funnel to:
Lift annual VBS revenue 20%
$833K → ≈ $999K
Acquire 300 new church customers
at $150 CPA
Achieve 9–11× ROI
within six months
Current Snapshot
Baseline (Rocket Racers 2025)
Total Revenue $833K
Total Kits 1,506 (650 DTC)
Avg Kit Price $169 Avg Add-On $524
~1,666 unique customers (Individuals + Churches)
Core Regions NC → GA → PA → OH → TX
Key Insights
Modest (+3%) growth but plateauing
Two retailers = 18% of sales → no customer data
19K contacts in Mailchimp without consistent nurture
No digital acquisition system or ROI tracking
Growth Objective
Sell out Junkyard Redemption kits by May 2026 and exceed $1 million in VBS sales.
Targets
300
new church customers
(+50%)
$825
Avg annual church spend
70%
Retention
(≥ 70%)
10
Break-even after churches
8-10×
ROI minimum
Strategic Approach
Phase 1 – Data & Audience Foundation (Nov 2025)
1
Segment 19K VBS contacts
(active / lapsed / prospect).
2
Build Meta lookalike audiences
from top ZIPs (NC, GA, OH, PA, TX).
3
Establish baseline metrics
and ROI dashboard.
Phase 2 – Meta Acquisition Campaign (Dec 2025 → Feb 2026)